August 30, 2023 | Kristina Mazzella and Stuart Hipp


As we stand at the brink of technological evolution, the real estate industry isn't left behind. With innovation knocking on every door, it's impossible not to acknowledge the transformative power of PropTech (property technology). If you're a real estate investor or agent, this isn't just another trend. It's the future.

1. What is PropTech and Why Should You Care?

PropTech is the culmination of digital innovations tailored to transform and streamline the real estate industry. This ranges from VR home tours to AI-based property management systems. As an investor or agent, embracing PropTech means not just being part of the future, but leading it.

2. The PropTech Revolution: A Shift in Paradigm

The landscape of real estate has always been evolving. From the days of pen-and-paper agreements to online listings, every innovation has added value. Now, PropTech is the next game-changer. Here's why:

  • Data Analytics: By leveraging big data, investors can make informed decisions. The access to real-time insights can transform your strategies, ensuring you stay ahead in the market.

  • Automated Procedures: From contract drafting to tenant screening, automation minimizes human error, speeds up processes, and ensures optimal efficiency.

  • Enhanced User Experience: Virtual reality tours, instant chats, and interactive property platforms enhance the user's experience, ensuring your clients remain satisfied and engaged.

At EPOC our vision is to revolutionize the real estate industry through the seamless integration of cutting-edge technology. We aspire to automate every facet of the real estate investment process, from the moment a potential deal is identified to the closing of escrow. Our ambition extends to automating tasks such as sending out offers, contract signing, managing emails, conducting comprehensive property comparisons with neighboring houses, and streamlining the escrow and closing procedures. By harnessing the power of automation and PropTech solutions, we aim to not only enhance the efficiency of our operations but also to provide sellers with a smoother, more transparent, and ultimately more rewarding real estate investment experience. 

3. EPOC and PropTech: Marching Together Towards Progress

Founded in 2017, EPOC Real Estate stands out as a notable single-family rental fund manager with an impressive portfolio: over $74 million in assets under management and ownership of over 600 homes across six states. While our primary objective is providing opportunities for investment in single-family rentals, our commitment to innovation is unwavering.

The adoption of PropTech within EPOC’s operational strategies serves as a testament to our faith in technological advancements in shaping the future of real estate investments.

EPOC is at the forefront of leveraging technology throughout its business operations. We utilize integrations from Big Data, proprietary analytics, and PropTech generated marketing pieces to source, analyze and distribute effective and efficient offers on our target properties. 

4. The Future is Digital

A report suggests that by 2030, the majority of real estate transactions will be initiated and completed digitally. This doesn't just mean online listings but extends to digital contracts, AI-assisted property recommendations, and even drone property inspections.

For agents and investors, now is the perfect time to familiarize oneself with PropTech. The sooner you adapt, the better positioned you'll be in this rapidly changing real estate landscape.

5. PropTech and Return on Investment (ROI)

What's the bottom line for any investor? ROI. As of today, PropTech isn’t just about convenience or modernization; it directly impacts profits.

  • Efficiency Equals Savings: Automated procedures and tools minimize overheads and operational costs.

  • Data-Driven Decisions: PropTech ensures you invest where the returns are higher, reducing risks associated with traditional methods.

  • Enhanced Property Value: Modern tech features and tools can increase the value of a property, making it more attractive to potential renters or buyers.

The use of PropTech throughout EPOC has allowed us to increase overall productivity across the board. This allows us to bring costs down and focus manpower on things that drive profit; such as sourcing more deals, building better relationships with vendors, and creating better solutions to the problems that can’t yet be solved by technology alone. 

Conclusion: The Road Ahead

The use of PropTech signifies more than just a technological trend; it's a revolution in the way we perceive, manage, and invest in real estate. As the lines between physical and digital realms blur, it’s paramount to equip oneself with knowledge and tools that define the future.

Share the Knowledge! If you found this article insightful, please consider sharing it with fellow investors, agents, and anyone keen on the future of real estate. The more we understand and embrace these changes, the better equipped we’ll be to thrive in the evolving world of real estate investments.

Disclaimer: This article aims to provide informative insights into the role of PropTech in the real estate industry. It doesn't represent any financial advice or solicitation for business.

Kristina Mazzella

Malcolm Kruger